Meta Ads Course

✔️ Build and manage Facebook and Instagram ad campaigns with confidence
✔️ Master targeting, retargeting, and audience segmentation
✔️ Create compelling ad copy and visuals that convert
✔️ Use Meta’s AI tools for bidding, placement, and optimization
✔️ Track performance and measure ROI using Meta Ads Manager

Upcoming Course Dates

🗓️ TBC
📍 Online Session
🪑 10 Seats Available

meta ads training

Why You Need to Master Google Analytics

Social media advertising is evolving fast—and AI is now at its core.

Meta’s platforms are smarter than ever, using machine learning to decide who sees your ads and when.

If you don’t understand how to work with these systems, you risk wasting time and budget.

This course helps you master the tools that drive results.

You’ll learn how to plan, build, and optimise Meta ad campaigns that attract attention, convert leads, and deliver measurable ROI—all while taking advantage of the latest AI-powered automation.

Reach the right people. Create better ads. Grow your results faster.

cian murphy training
Cian Murphy – Digitalbootcamp.ie Lead Tutor

Meta Ads Course Outline


Module 1: Introduction to Meta Advertising

  • Overview of Facebook & Instagram Ads ecosystem
  • Understanding the Meta Business Suite and Ads Manager
  • How AI and automation are changing social advertising

Module 2: Setting Up for Success

  • Creating and structuring Meta ad accounts
  • Understanding campaign objectives and KPIs
  • Installing and verifying the Meta Pixel

Module 3: Audience Targeting & Segmentation

  • Building custom and lookalike audiences
  • Leveraging AI for audience insights and optimization
  • Retargeting strategies for higher conversions

Module 4: Creative Strategy & Ad Design

  • Writing scroll-stopping ad copy
  • Best practices for visuals, formats, and placements
  • A/B testing creative elements for maximum performance

Module 5: Budgeting, Bidding & Optimization

  • Setting effective budgets and bidding strategies
  • Using AI tools for campaign optimization and delivery
  • Analyzing ad performance and making data-driven adjustments

Module 6: Reporting & Scaling Success

  • Reading and interpreting data in Meta Ads Manager
  • Building performance reports and insights dashboards
  • Scaling winning campaigns sustainably

Bonus Module: Real-World Campaign Workshop

Optimisation walkthrough and Q&A

Live demonstration of creating a campaign from start to finish

Course Outcomes

✔️ Create and manage Meta ad campaigns with confidence
✔️ Define goals, KPIs, and campaign structures that deliver results
✔️ Use Meta’s AI tools to optimise targeting and performance
✔️ Write compelling ad copy and design effective creatives
✔️ Implement retargeting to re-engage high-value audiences
✔️ Track conversions using the Meta Pixel and Events Manager
✔️ Analyse campaign results to improve ROI
✔️ Automate campaigns and reporting for efficiency
✔️ Scale successful campaigns while maintaining performance
✔️ Build a complete Meta advertising strategy you can apply immediately

Course Delivery

Our Meta Ads Training course is fast-paced, practical, and designed for immediate application.

Certification: Receive a completion certificate (non-accredited)

Format: Online, instructor-led learning

Duration: 6 hours, including two short breaks

Learning Style: Interactive sessions with real-world examples and live ad walkthroughs

Tools: Automatic note taker for seamless review and reference

Community: Ongoing post-course access to a private support group

Book Your Meta Ads Course Seat Now

Learn how to create high-performing ads that connect, convert, and grow your brand.

“Cian provided outstanding SEO training. We were thoroughly impressed by his expertise, transparency, and attention to detail throughout the entire process. Couldn’t recommend more!”

Ryan F.

Cian provided a masterclass in SEO which felt so linked to our company needs. The interactive course highlighted many facets of digital marketing… The team had many takeaways from the day!”

Denis R.

His expertise has significantly improved my website’s visibility and helped drive more traffic through Google Ads. I’m incredibly impressed with his work and highly recommend him.”

Emma R.

Meta Course FAQs

These are some common questions but don’t hesitate to get in touch if you have any further questions.

Who is this course for?

This course is ideal for marketers, entrepreneurs, and small business owners who want to manage or improve their Meta ad campaigns.

Do I need prior knowledge of Meta Ads?

No experience required. We’ll cover everything from account setup to advanced optimisation.

How long is the course?

The course runs for 6 hours, including two breaks, and is delivered online.

Will I get course materials?

Yes. An automatic note taker captures key content, and you’ll also receive guides and templates.

Is there a certificate?

Yes, you’ll receive a non-accredited certificate upon completion.

Is the Meta Ads Course Practical and do I need an account?

Absolutely. You’ll build and optimize example campaigns in real time with instructor guidance. It’s recommended to set one up beforehand so you can follow along with live exercises.

Do I get support after the Google Analytics course ends?

Yes. You’ll join a post-course community where you can ask questions, share insights, and stay connected.

How do I book my place?

Simply click the “Book Your Seat” button, complete your registration, and you’ll receive a confirmation email with all the details.

Book Your Meta Ads Course Seat Now

Learn how to create high-performing ads that connect, convert, and grow your brand.