Google Analytics Course
✔️ Master Google Analytics 4 (GA4) for powerful data insights
✔️ Track user behavior, goals, and conversions effectively
✔️ Build reports and dashboards that reveal real business value
✔️ Understand attribution, engagement, and performance metrics
✔️ Apply analytics insights to optimize marketing campaigns
Upcoming Course Dates
🗓️ TBC
📍 Online Session
🪑 10 Seats Available
Why You Need to Master Google Analytics
In the age of data-driven marketing, guesswork isn’t good enough.
Google Analytics 4 (GA4) gives you deeper insights than ever before—but only if you know how to use it.
With AI and automation now built into analytics, understanding these tools means understanding your audience on a whole new level.
This course helps you cut through complexity and turn data into clear, actionable insights.
You’ll learn to identify what’s working, fix what isn’t, and make smarter marketing decisions that drive measurable growth.
Stop reporting on numbers. Start driving results with data.
Google Ads Course Outline
Module 1: Introduction to Google Analytics 4
- Overview of GA4 and how it differs from Universal Analytics
- Setting up your account, property, and data streams
- Navigating the GA4 interface
Module 2: Understanding Data & Metrics
- Core metrics: sessions, users, engagement, conversions
- Events and parameters explained
- The role of AI in Google Analytics
Module 3: Tracking & Configuration
- Setting up goals, events, and conversions
- Using Google Tag Manager effectively
- Cross-domain and enhanced measurement setup
Module 4: Analyzing User Behavior
- Understanding audience segments and user journeys
- Funnel analysis and path exploration
- Identifying trends and opportunities
Module 5: Reporting & Insights
- Building custom reports and dashboards
- Automating insights and scheduled reports
- Integrating GA4 with Google Ads and Search Console
Module 6: Turning Data into Strategy
- Interpreting analytics to guide marketing decisions
- Measuring ROI and campaign effectiveness
- Real-world case studies and practical exercises
Bonus Module: The Future of Analytics
Preparing your business for privacy-first tracking
How AI and predictive analytics are changing marketing measurement
Course Outcomes
✔️Confidently navigate and use Google Analytics 4
✔️ Set up data streams, goals, and conversion tracking
✔️ Understand key performance metrics and what they mean
✔️ Build custom dashboards and automated reports
✔️ Identify audience behavior and optimize for engagement
✔️ Integrate Analytics with Google Ads for deeper insights
✔️ Use AI features to predict trends and measure performance
✔️ Apply data-driven decision-making to improve marketing outcomes
✔️ Troubleshoot common tracking and setup issues
✔️ Develop a complete analytics strategy for sustainable growth
Course Delivery
Our Google Analytics Training course is built for professionals who want actionable, hands-on learning that gets results.
Format – Online, instructor-led learning
Duration: 6 hours, including two short breaks
Learning Style: Interactive sessions with real-world examples and live demonstrations
Tools: Automatic note taker provided for effortless review and retention
Community: Access to an exclusive online group for post-course discussion and support
Certification: Receive a course completion certificate (non-accredited) to showcase your new skills
Book Your Google Analytics Course Seat Now
Learn to decode your data, track what matters, and make smarter marketing decisions.
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Google Analytics Course FAQs
These are some common questions but don’t hesitate to get in touch if you have any further questions.
Who is this course for?
Ideal for marketers, business owners, and professionals who want to understand and use data to improve performance—no analytics experience required.
Do I need prior knowledge of Google Analytics 4?
No. We’ll start with the basics and build up to advanced techniques through guided, practical examples.
How long is the course?
The course runs for 6 hours, including two short breaks, delivered entirely online.
Will I get course materials?
Yes. You’ll receive an automatic transcript and course resources, including templates and practice data.
Is there a certificate?
Yes. You’ll receive a digital, non-accredited certificate upon completion.
Is the Google Analytics Course Practical?
Very. You’ll work with live examples, exercises, and step-by-step walkthroughs in GA4.
Do I get support after the Google Analytics course ends?
Yes. You’ll join a post-course community where you can ask questions, share insights, and stay connected.
How do I book my place?
Simply click the “Book Your Seat” button, complete your registration, and you’ll receive a confirmation email with all the details.
Book Your Google Analytics Course Seat Now
Learn to decode your data, track what matters, and make smarter marketing decisions.