Google Ads Course
✔️ Build and manage effective Google Ads campaigns from scratch
✔️ Use AI-driven insights to improve ad targeting and performance
✔️ Master keyword planning, bidding, and audience segmentation
✔️ Optimize campaigns for conversions, not just clicks
✔️ Measure and refine performance using real-world data
Upcoming Course Dates
🗓️ TBC
📍 Online Session
🪑 10 Seats Available
Why You Need to Master Google Ads
Search is evolving fast. The days of keyword stuffing and backlinks alone are over.
Today, AI is rewriting the rules. Digital advertising moves fast—and Google Ads is evolving faster than ever.
With AI now embedded into every part of campaign management, understanding how to use these tools effectively can mean the difference between wasted spend and measurable success.
This course gives you practical, hands-on experience running smarter campaigns with Google’s latest AI-powered tools.
You’ll learn how to create ads that perform, reach the right audience at the right time, and confidently analyse data to make strategic decisions.
Stop guessing and start growing with a data-driven, AI-enhanced approach to advertising.
Google Ads Course Outline
Module 1: Introduction to Google Ads & AI
- Understanding the Google Ads ecosystem
- How AI and machine learning are changing advertising
- Key campaign types and objectives
Module 2: Campaign Setup Fundamentals
- Setting up your account and ad structure
- Defining goals, budgets, and audiences
- Navigating Google Ads Manager efficiently
Module 3: Keyword Strategy & Targeting
- Keyword research using Google Keyword Planner and AI tools
- Match types, negative keywords, and search intent
- Building effective ad groups for precision targeting
Module 4: Creating High-Converting Ads
- Writing persuasive ad copy and headlines
- Using responsive search ads and AI-driven creative suggestions
- Crafting calls-to-action that drive clicks and sales
Module 5: Optimization & Performance
- Understanding Quality Score and Ad Rank
- Conversion tracking and analytics
- A/B testing and using data to refine campaigns
Module 6: Automation & Smart Campaigns
- Using AI features like Smart Bidding, Performance Max, and auto-targeting
- When to trust automation—and when to take control
Bonus Module: Real-World Campaign Workshop
Live optimization examples and strategy feedback
Hands-on walkthrough of building a campaign from start to finish
Course Outcomes
✔️ Set up and manage Google Ads campaigns with confidence
✔️ Use AI-driven automation tools to improve efficiency and results
✔️ Conduct smart keyword and audience research to target effectively
✔️ Write compelling ad copy that drives action
✔️ Optimise bids and budgets for maximum ROI
✔️ Track and interpret campaign data in Google Ads and GA4
✔️ Apply advanced techniques like remarketing and Performance Max
✔️ Automate reporting and use insights for smarter decisions
✔️ Troubleshoot underperforming campaigns using real-world frameworks
✔️ Build a complete, data-driven advertising strategy that delivers measurable success
Course Delivery
Our Google Ads Training course is built for professionals who want actionable, hands-on learning that gets results.
Format – Online, instructor-led learning
Duration: 6 hours, including two short breaks
Learning Style: Interactive sessions with real-world examples and live demonstrations
Tools: Automatic note taker provided for effortless review and retention
Community: Access to an exclusive online group for post-course discussion and support
Certification: Receive a course completion certificate (non-accredited) to showcase your new skills
Book Your Google Ads Course Seat Now
Take control of your campaigns and learn how to use AI to advertise smarter, not harder.
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“Cian provided a masterclass in SEO which felt so linked to our company needs. The interactive course highlighted many facets of digital marketing… The team had many takeaways from the day!”
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His expertise has significantly improved my website’s visibility and helped drive more traffic through Google Ads. I’m incredibly impressed with his work and highly recommend him.”
Emma R.
Google Ads Course FAQs
These are some common questions but don’t hesitate to get in touch if you have any further questions.
Who is this course for?
This course is perfect for marketers, entrepreneurs, and business owners who want to improve their online advertising results—no prior Google Ads experience required.
Do I need to have a Google Ads account?
We recommend setting one up before the course so you can follow along and apply what you learn in real time. The session will be recorded so you can try and implement yourself.
How long is the course?
The course is 6 hours long, including two breaks. It’s delivered online in one day.
Will I get course materials?
Yes. An automatic note taker will record key content, and you’ll receive additional guides and templates.
Is there a certificate?
Yes. You’ll receive a course completion certificate (non-accredited) that you can share with your network or employer.
Is the Google Ads training hands-on?
Yes. You’ll work through live examples and practical exercises designed to help you create real campaigns.
Do I get support after the Google Ads course?
Yes. You’ll have access to a private online community where you can ask questions, share results, and continue learning.
How do I book my place?
Simply click the “Book Your Seat” button, complete your registration, and you’ll receive a confirmation email with all the details.
Book Your Google Ads Course Seat Now
Take control of your campaigns and learn how to use AI to advertise smarter, not harder.